Control your campaings in one platform

Easily monitor campaigns and know where your sales come from. Compare the performance of marketing channels, make assertive decisions, and increase your ROI.

14 day trial · no credit card

Integrated with top advertisers

Track

Know where sales and leads come from and track all your campaign metrics: from clicks to leads, checkouts, purchases, costs, and profits.

Optimize

Take advantage of the power of machine learning. Find out which offers and pages perform best and optimize your conversions even more.

Analyze

Replace hours of analysis on multiple tools for a single platform to quickly compare the performance across different channels.

Scale

Monitor ROI in real-time and other marketing metrics. Find out what brings profits and decide with confidence where to invest your money.

Powerful tools to monitor
the performance of your campaigns

Guru provides one of the most accurate, advanced conversion tracking and analytics platform. Through our tools, your marketing team can understand which channels generate more value and decide where to invest time and money.

Leads Tracking

Sales Tracking

Neural A/B Test

Easy to use

Conversion tracking tool based on HTTPS redirects. Easy to use, without script installation.

Tracking links with...

Custom Domain

Friendly URL

Adaptable

Tracking method adjusted to your sales funnel with measurement points for each conversion event.

Conversion tracking links for…

Lead Generation Pages

Lead Capture Forms

Sales Pages

Checkout Pages

360º view

Consolidated metrics and different levels of data for a 360º analysis of your marketing campaigns.

View results by...

Traffic Source

UTM Parameters

Data Grouping

Real-time Metrics

Monitoring ROI and other campaign metrics in real-time. Accounting for clicks and conversions. Statistics per day or selected period.

Automatic cost update

Integration with ad platforms for automatic cost updates. Plus an interface for manual cost update for unsupported traffic sources.

Collaboration and Sharing

Access for team members and data sharing with employees, partners, and customers securely through manageable user-profiles and roles.

The real benefits are the specific tracking of sales and the subject of leads.

With Guru, it is possible to check all sales performance indicators on a single screen: simply and dynamically. So we can have data visualization and perception of what we are selling.

Peace of mind to focus on what we're really good at! With Digital Manager Guru we can work on data-based marketing, having the information centralized and easy to understand! In addition to being a complete tool, it has a great difference in its service, which is fast and always ready to resolve anything! True partners!

LEADS TRACKING

Find out when and where your lead becomes a paying customer

Have an in-depth view of your lead generation strategy: from the first touch to the purchase decision. Track all lead interactions and gain insights about the best time to motivate a purchase.

Lead Funnel

Lead Activities

Conversion Window

Sale Origin

Lead Funnel

Lead Activities

Conversion Window

Sale Origin

SALES TRACKING

Find out which campaigns produce the best ROI

Monitor the performance of your campaigns in real-time, from the click on each traffic source to the purchase. Know exactly where your orders come from and understand which ads and marketing channels are most profitable.

Conversion Funnel

Sales Heat Map

Best Sellers Rank

Orders List

Conversion Funnel

Sales Heat Map

Best Sellers Rank

Orders List

A/B NEURAL TEST

Maximize Your Results with Machine Learning

Take advantage of the power of Machine Learning to maximize your sales conversions. With the Neural A/B Test, the tiring task to compare performance between pages is up to Guru that learns and automatically sends traffic to the variation that performs best.

Maximize conversions since the start of the tests

Set a percentage of traffic to keep on learning

Run your AB tests permanently

Add or remove variants at any time

Our platform runs your AB tests 24 hours a day, 7 days a week, and automatically reacts to the performance changes. So, you have more time to focus on what is most important to your business.

Automate the comparison of page variations

Optimize traffic for the variant that is getting better results with…

Leads A/B Test to compare lead generation pages.

Sales A/B Test to compare sales pages.

Checkout A/B Test to compare the performance across different checkouts.

Combined A / B test to compare a complete flow from lead capture to sales page and checkout. Run a sequence of tests, splitting traffic at each step of the sales funnel.

Find out what brings results to your business.
Scale campaigns with complete confidence.

14 day trial

F.A.Q.

What is a campaign tracking?

A campaign tracking system serves to monitor the conversion of campaigns and verify the origin of sales and leads in an automated way.

How does Guru's Campaign Tracking system work?

Our tracking system consists of distributing Guru’s tracked links to traffic sources and connecting your ad accounts on the platform. From this, the Guru makes the correlation between the sales made, the costs of the campaigns and the conversions in the traffic sources.

Script: Do I need to install one on my page?

No, just distribute the tracking links in your campaigns on traffic sources, sales pages and lead capture or email marketing.

Can I use trackings and A/B testing at the same time?

No, actually A/B testing replaces tracking. Therefore, you only need to use one of them for each campaign.

Can I use tracking with external checkout?

Yes, you can track sales and capture leads with the external checkout, as long as it is compatible with Guru.