Control your campaings in one platform
Easily monitor campaigns and know where your sales come from. Compare the performance of marketing channels, make assertive decisions, and increase your ROI.
Integrated with top advertisers
Track
Optimize
Analyze
Scale
Powerful tools to monitor
the performance of your campaigns
Powerful tools to monitor the performance of your campaigns
Guru provides one of the most accurate, advanced conversion tracking and analytics platform. Through our tools, your marketing team can understand which channels generate more value and decide where to invest time and money.
Easy to use
Conversion tracking tool based on HTTPS redirects. Easy to use, without script installation.
Tracking links with…
Custom Domain
Friendly URL
Adaptable
Tracking method adjusted to your sales funnel with measurement points for each conversion event.
Conversion tracking links for…
Lead Generation Pages
Lead Capture Forms
Sales Pages
Checkout Pages
360º view
Consolidated metrics and different levels of data for a 360º analysis of your marketing campaigns.
View results by…
Traffic Source
UTM Parameters
Data Grouping
Real-time Metrics
Monitoring ROI and other campaign metrics in real-time. Accounting for clicks and conversions. Statistics per day or selected period.
Automatic cost update
Integration with ad platforms for automatic cost updates. Plus an interface for manual cost update for unsupported traffic sources.
Collaboration and Sharing
Access for team members and data sharing with employees, partners, and customers securely through manageable user-profiles and roles.
Track, Optimize, and Analyze
your conversions in one place
Track, Optimize, and Analyze your conversions in one place
LEADS TRACKING
Find out when and where your lead becomes a paying customer
Have an in-depth view of your lead generation strategy: from the first touch to the purchase decision. Track all lead interactions and gain insights about the best time to motivate a purchase.
SALES TRACKING
Find out which campaigns produce the best ROI
A/B NEURAL TEST
Maximize Your Results with Machine Learning
Maximize conversions since the start of the tests
Set a percentage of traffic to keep on learning
Run your AB tests permanently
Add or remove variants at any time
Our platform runs your AB tests 24 hours a day, 7 days a week, and automatically reacts to the performance changes. So, you have more time to focus on what is most important to your business.
Automate the comparison of page variations
Optimize traffic for the variant that is getting better results with…
Leads A/B Test to compare lead generation pages.
Find out what brings results to your business.
Scale campaigns with complete confidence.
F.A.Q.
A campaign tracking system serves to monitor the conversion of campaigns and verify the origin of sales and leads in an automated way.
Our tracking system consists of distributing Guru's tracked links to traffic sources and connecting your ad accounts on the platform. From this, the Guru makes the correlation between the sales made, the costs of the campaigns and the conversions in the traffic sources.
No, just distribute the tracking links in your campaigns on traffic sources, sales pages and lead capture or email marketing.
No, actually A/B testing replaces tracking. Therefore, you only need to use one of them for each campaign.
Yes, you can track sales and capture leads with the external checkout, as long as it is compatible with Guru.
Solutions
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