Control your campaings in one platform

Easily monitor campaigns and know where your sales come from. Compare the performance of marketing channels, make assertive decisions, and increase your ROI. 

Fontes de tráfego e leads a passarem por um funil de vendas

Integrated with top advertisers


Know where sales and leads come from and track all your campaign metrics: from clicks to leads, checkouts, purchases, costs, and profits.


Take advantage of the power of machine learning. Find out which offers and pages perform best and optimize your conversions even more.


Replace hours of analysis on multiple tools for a single platform to quickly compare the performance across different channels.


Monitor ROI in real-time and other marketing metrics. Find out what brings profits and decide with confidence where to invest your money.

Powerful tools to monitor
the performance of your campaigns

Powerful tools to monitor the performance of your campaigns

Guru provides one of the most accurate, advanced conversion tracking and analytics platform. Through our tools, your marketing team can understand which channels generate more value and decide where to invest time and money.

Easy to use

Conversion tracking tool based on HTTPS redirects. Easy to use, without script installation.

Tracking links with…

 Custom Domain

 Friendly URL


Tracking method adjusted to your sales funnel with measurement points for each conversion event.

Conversion tracking links for…

 Lead Generation Pages

 Lead Capture Forms

 Sales Pages

 Checkout Pages

360º view

Consolidated metrics and different levels of data for a 360º analysis of your marketing campaigns.

View results by…

 Traffic Source

 UTM Parameters

 Data Grouping

Real-time Metrics

Monitoring ROI and other campaign metrics in real-time. Accounting for clicks and conversions. Statistics per day or selected period.

Automatic cost update

Integration with ad platforms for automatic cost updates. Plus an interface for manual cost update for unsupported traffic sources.

Collaboration and Sharing

Access for team members and data sharing with employees, partners, and customers securely through manageable user-profiles and roles.

Track, Optimize, and Analyze
your conversions in one place

Track, Optimize, and Analyze your conversions in one place


Find out when and where your lead becomes a paying customer

Have an in-depth view of your lead generation strategy: from the first touch to the purchase decision. Track all lead interactions and gain insights about the best time to motivate a purchase.


Find out which campaigns produce the best ROI

Monitor the performance of your campaigns in real-time, from the click on each traffic source to the purchase. Know exactly where your orders come from and understand which ads and marketing channels are most profitable.


Maximize Your Results with Machine Learning

Take advantage of the power of Machine Learning to maximize your sales conversions. With the Neural A/B Test, the tiring task to compare performance between pages is up to Guru that learns and automatically sends traffic to the variation that performs best.

Maximize conversions since the start of the tests

Set a percentage of traffic to keep on learning

Run your AB tests permanently

Add or remove variants at any time

Our platform runs your AB tests 24 hours a day, 7 days a week, and automatically reacts to the performance changes. So, you have more time to focus on what is most important to your business.

Teste AB dividindo o tráfego pelas diferentes páginas de vendas

Automate the comparison of page variations

Optimize traffic for the variant that is getting better results with…

Leads A/B Test to compare lead generation pages.

Sales A/B Test to compare sales pages.
Checkout A/B Test to compare the performance across different checkouts.
Combined A / B test to compare a complete flow from lead capture to sales page and checkout. Run a sequence of tests, splitting traffic at each step of the sales funnel.
Funnel and AB Testing working together

Find out what brings results to your business.
Scale campaigns with complete confidence.


A campaign tracking system serves to monitor the conversion of campaigns and verify the origin of sales and leads in an automated way.

Our tracking system consists of distributing Guru's tracked links to traffic sources and connecting your ad accounts on the platform. From this, the Guru makes the correlation between the sales made, the costs of the campaigns and the conversions in the traffic sources.

No, just distribute the tracking links in your campaigns on traffic sources, sales pages and lead capture or email marketing.

No, actually A/B testing replaces tracking. Therefore, you only need to use one of them for each campaign.

Yes, you can track sales and capture leads with the external checkout, as long as it is compatible with Guru.